THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET

Jordan, Jeffrey L.; Fletcher, Stanley M.

1990

Formats

Title THE IMPACT OF LABELS AND BRAND NAMES ON CONSUMER CHOICE AT THE RETAIL MARKET

Subject(s)

Issue Date 1990-02

Publication Type Journal Article

DOI and Other Identifiers 10.22004/ag.econ.26966

Record Identifier https://ageconsearch.umn.edu/record/26966

PURL Identifier http://purl.umn.edu/26966

Published in Journal of Food Distribution Research

Volume 21

Issue 1

Page Range 145 - 146

Total Pages 2

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