@article{Cable:268952,
      recid = {268952},
      author = {Cable, John},
      title = {PROFIT TECHNOLOGY AND ADVERTISING: A NOTE ON THE  SPECIFICATION OF ADVERTISING - PROFITABILITY MODELS},
      address = {1974-11-11},
      number = {2068-2018-1005},
      pages = {22},
      year = {1974},
      url = {http://ageconsearch.umn.edu/record/268952},
      doi = {https://doi.org/10.22004/ag.econ.268952},
}