Fruit consumption and production in Slovakia has been very low for many years, and it is still decreasing. Paradoxically, population consumes less fruit than in 1990, although the supply of home made and imported fresh fruit has been improved. The aim of the paper is to identify and analyse the attitude and behaviour of the Slovak fruit consumers from the Nitra region on the base of questionnaire research focused on the consumers' perception of the differences between home-made and imported soft climate fruit. An association analysis was used to find out the dependence between individual answers and identification characteristics (sex, age, education, residence) of the respondents.