Efficient distribution is very important for further development of organic food markets. This means that sales channels should be adapted to the growing trends in production and demand for organic food. One of relatively new forms of direct sale of organic products on the domestic market is organic farmer's market. The first independent organic farmer's market in Croatia – the organic farmer's market Šijana in Pula – started to operate in July 2013. This paper presents results of a research conducted with both organic food producers selling in the market and consumers buying in this market. The survey shows that both the producers and consumers are very satisfied with the organic farmer's market but they recommend improvements to the offer and market appearance, as well as introduction of a new programme at the market.