Aim of this study is to show the possibilities of using one of the stages of strategic reflection method as an overall assessment of the value of the territory, by exposing the strengths and weaknesses of "territorial product" with opportunities and dangers from territory ambience, and to assess the resources of the territory (territorial products) in terms of satisfying the needs revealed by the different entities, that wish to benefit from the territory utilities. There are shown the necessary modifications to the implementation of this phase of the strategic reflection method, to be able to use it to achieve the stated objectives. For exemplification of the technical side of this method, the result of their research quoted in the system: the potential of Tarnow municipality - Tarnow municipality surroundings. Broadly interpreting the results, there are presented a high value of useful information obtained, the way of using this method, information useful for authorities of the territory in their decision processes, which are to reinforce the value of the territory.