@article{Kubota:264230,
      recid = {264230},
      author = {Kubota, Satoko and Kono, Hiroichi and Chiba, Takuhiro},
      title = {Possibility of exporting halal-certificated food in  Hokkaido, Japan: acceptance by Malaysian consumers},
      journal = {International Food and Agribusiness Management Review},
      address = {2016-12-21},
      number = {1030-2017-2159},
      year = {2016},
      abstract = {Expectations of exporting food and agricultural product to  Malaysia have been substantially growing in Japan. Although  Japan has two halal certification bodies recognized by  Jabatan Kemajuan Islam Malaysia (JAKIM), it is unclear  whether Malaysian consumers trust its certified processed  foods. Thus, this study aims to clarify Malaysian  consumers’ preference for Hokkaido ice cream by conducting  a conjoint analysis. The results show no significant  difference in the level of consumer trust in halal  certifications, indicating a distribution based on both  Malaysian and Japanese certification bodies. Therefore, it  is possible that Malaysian consumers would accept Japanese  products with a halal certification approved by JAKIM. In  addition, the willingness to pay for Hokkaido ice cream  reported a high satisfaction value. However, there is no  significant effect on food functionality possibly because  Malaysian consumers’ awareness of the health benefits  remains low.},
      url = {http://ageconsearch.umn.edu/record/264230},
      doi = {https://doi.org/10.22004/ag.econ.264230},
}