@article{Bonan:263486,
      recid = {263486},
      author = {Bonan, Jacopo and Battiston, Pietro and Bleck, Jaimie and  LeMay-Boucher, Philippe and Pareglio, Stefano and Sarr,  Bassirou and Tavoni, Massimo},
      title = {Social Interaction and Technology Adoption: Experimental  Evidence from Improved Cookstoves in Mali},
      address = {2017-09-25},
      number = {839-2017-4647},
      series = {47.2017},
      pages = {69},
      year = {2017},
      abstract = {We investigate the role of social interaction in  technology adoption by conducting a field experiment in  neighborhoods of Bamako. We invited women to attend a  training/marketing session, where information on a more  efficient cooking stove was provided and the chance to  purchase the product at market price was offered. We  randomly provided an information nudge on a peer’s  willingness to buy an improved cookstove. We find that  women purchase and use the product more when they receive  information on a peer who purchased (or previously owned)  the product, particularly if she is viewed as respected. In  general, we find positive direct and spillover effects of  attending the session. We also investigate whether social  interaction plays a role in technology diffusion. We find  that women who participated in the session, but did not buy  during the intervention, are more likely to adopt the  product when more women living around them own it. We  investigate the mechanisms and provide evidence supporting  imitation effects, rather than social learning or  constraint interaction.},
      url = {http://ageconsearch.umn.edu/record/263486},
      doi = {https://doi.org/10.22004/ag.econ.263486},
}