@article{Ansari:262603,
      recid = {262603},
      author = {Ansari, Tooba  and Dehghanan, Hamed },
      title = {Impact of Market Orientation and Innovation on  Entrepreneurship and Value Creation for Customers in Food  Industry’ SMEs},
      journal = {International Journal of Agricultural Management and  Development (IJAMAD)},
      address = {2016-09-01},
      number = {1047-2017-1692},
      year = {2016},
      abstract = {The present research carried out to study the relationship  of market orientation and innovation and their effect on  entrepreneurship and value creation for customers. To do  so, as the sample was unlimited, 241 active companies in  agriculture and food industry were selected as the samples  by random sampling method. Via standard questionnaire, we  gathered data on managers and senior experts' opinions  about marketing and sales in each of the enterprises and  analyzed data using the construct equations and with the  help of SPSS and LISERL software. The results showed that  market orientation affected entrepreneurship; value  creation for customers, and innovation in entrepreneurship  and value creation on customer have significantly affected.  Also, the adjustability effect of innovation was confirmed  on relationships between market orientation and  entrepreneurship, and between market orientation and value  creation for customers. According to the findings, it was  illustrated that entrepreneurship did not have a  significant effect on value creation for customers and also  the innovation factor could not adjust the relationship  between entrepreneurship and value creation for customers.},
      url = {http://ageconsearch.umn.edu/record/262603},
      doi = {https://doi.org/10.22004/ag.econ.262603},
}