@article{JanCzeczelewski:259673,
      recid = {259673},
      author = {Jan Czeczelewski,  and Andrzej Tucki,  and Ewa  Czeczelewska},
      title = {THE USE OF CLUSTER ANALYSIS IN THE RESEARCH ON SHOPPING  PREFERENCES REGARDING REGIONAL PRODUCTS FROM LUBELSKIE  VOIVODESHIP},
      journal = {Journal of Agribusiness and Rural Development},
      address = {2017-03-30},
      number = {1644-2017-989},
      year = {2017},
      note = {DOI: 10.17306/J.JARD.2017.00319},
      abstract = {An increasing awareness of consumers is reflected in a  growing demand for products which are manufactured in a  particular way, with unique ingredients, or which are of a  particular origin. The analysis of consumers’ preferences  makes it possible to define factors which determine the  purchase of regional products. The aim of the work was to  identify factors which determine the purchase of regional  products from Lubelskie Voivodeship on the basis of cluster  analysis using Ward’s hierarchical agglomerative clustering  method. The research was carried out in 2016 and included  383 individuals. Statistical analysis of results was  conducted on the basis of frequency analysis and cluster  analysis. According to the respondents, the most frequently  purchased regional products included bakery products (47%),  dairy products (35.3%), meat (33.3%), and alcoholic  beverages (29.4%). Over 53% of the respondents claimed that  the prices of regional products are too high, every third  person (29.6%) concluded that they are reasonable, while  slightly over 3% of the respondents said they are low.  Television and the Internet as well as close relatives and  friends appeared to be the best forms of reaching the  client with information concerning regional products when  bringing them out on the market. However, the most common  places where regional products were purchased were food  fairs and festivals. Every second respondent purchased  regional products at least once a month. Additionally, it  was revealed that the consumers’ income was not a decisive  factor when purchasing regional products. Despite financial  stability, individuals who could be defined as “rich” in  Polish conditions purchased regional products relatively  rarely.},
      url = {http://ageconsearch.umn.edu/record/259673},
      doi = {https://doi.org/10.22004/ag.econ.259673},
}