Food Sampling’s Effectiveness in Inducing Immediate Purchase in Chinese Supermarkets
2017
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Details
Title
Food Sampling’s Effectiveness in Inducing Immediate Purchase in Chinese Supermarkets
Author(s)
Chen, Lijun
Parcell, Joe L.
Parcell, Joe L.
Issue Date
Jul 03 2017
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.258472
Record Identifier
https://ageconsearch.umn.edu/record/258472
Language
English