@article{Irani-Kermani:258203,
      recid = {258203},
      author = {Irani-Kermani, Roozbeh and Jaenicke, Edward C.},
      title = {Accommodating Heterogeneity in Brand Loyalty Estimation:  Application to the U.S. Beer Retail},
      address = {2017-06-30},
      month = {Jun},
      year = {2017},
      url = {http://ageconsearch.umn.edu/record/258203},
      doi = {https://doi.org/10.22004/ag.econ.258203},
}