@article{Mancuso:258168,
      recid = {258168},
      author = {Mancuso, Teresina and Baldi, Lucia and Peri, Massimo and  Blandino, Massimo and Reyner, Amedeo},
      title = {Exploring a New Form of Horizontal Coordination to Improve  Economic Sustainability of the Soft Wheat Chain in the  Northwest of Italy},
      address = {2017-06-29},
      number = {1012-2017-694},
      year = {2017},
      abstract = {The Italian legal framework for the agricultural sector  has recently introduced a new form of contract, the  “network contract”. The aim of this study is to verify if  the use of this new contract would be appropriate to  facilitate the adoption and diffusion of sustainable  innovation of an Italian agri-food chain and to strengthen  the agricultural role with dealing food processing  companies. We focus on Piedmont, an Italian region where a  soft wheat supply chain is in continuing evolution but is  still very fragmented; indeed the two Producers  Organization and one Consortium specialized in grain  storage and trade only work around 30% of the grain  produced annually. Following the framework of transaction  cost we carried out a survey using semi-structured  interviews as a qualitative analysis tool to gather the  opinions of the primary operators in the Piedmont soft  wheat supply chain. Initial results suggest that there is  still an unsatisfactory horizontal coordination in the  supply chain and that the network contract still seems to  be little known and appreciated. However operators of the  production stage of the chain consider the goals of  improving the quality of the wheat and the economic and  environmental sustainability very important but they think  it would be difficult to achieve them simultaneously.},
      url = {http://ageconsearch.umn.edu/record/258168},
      doi = {https://doi.org/10.22004/ag.econ.258168},
}