Kryteria wyboru jako podstawa innowacyjności na rynku produktów regionalnych i tradycyjnych

The aim of the paper was identification and prioritization of buying factors of regional products and describe how those factors can be used as a base for innovation. Primary data from face to face interviews run among consumers was used in the paper. Raw data were analyzed using content analysis developed by Berelson. It was found that positive health effect and flavor attributes were declared by the consumers as the main buying factors. Those attributes constitute a field for innovations in terms of products, marketing and organizational issues. It should be stressed that developing innovations of traditional and regional products may negatively affect on those products image. Due to this fact marketing innovations and creation of complementary products to already existing goods could be the main way of innovation.


Other Titles:
BUYING FACTORS AS AN INNOVATION PLATFORM ON REGIONAL AND TRADITIONAL PRODUCTS MARKET
Issue Date:
May 10 2017
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/257633
ISSN:
1508-3535
Language:
Polish
Published in:
Roczniki (Annals), 2016, 6




 Record created 2017-05-31, last modified 2020-10-28

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