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Abstract

The study on reasons limiting sales of carrot and onion as a fresh vegetables was carried on at 5 retail points in two locations in Skierniewice and in Lublin both in Poland. Five age group customers (total 434) were questioned at groceries shops. As a main factor limiting sales of carrot and onion should be considered the need of peeling and preparing both vegetables before their consumption. It was important for 43,5% purchasers of carrot and for 50,0% purchasers of onion. The other reasons turned out to be fairly less important. As a good solution for sales increase could be the offer of both vegetables ready for immediate consumption for example for carrot as a Baby carrot. The residues and low quality of these vegetables were not important for the questioned consumers. It means that the products in the retail were of good quality.

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