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Abstract

The aim of the publication was to assess the level of preparedness of Polish consumers to increase consumption of venison in the next 2 years and know the most important features for the test game meat, which may affect the decision about her eating. Used data from a nationwide quantitative survey realized in 2013 on the basis of a questionnaire personal interview. The survey was sent to 1,000 adult residents of Polish. It was found that every second respondent (53%), which has so far not eat venison, shows a willingness to increase the level of its consumption in the next 2 years. Greater propensity to increase consumption of venison were characterized by men, residents of large cities, higher educated people aged 31-40 years. Consumers prefer meat from wild animals because of the nutrients, organic origin and taste.

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