@article{Xiaoping:257320,
      recid = {257320},
      author = {ZHANG Xiaoping and YAO Xiaojun},
      title = {Image Repair Strategies in the Pricey Prawn Scandal of  Qingdao},
      journal = {Asian Agricultural Research},
      address = {2017-02-20},
      number = {1812-2017-272},
      year = {2017},
      abstract = {The pricey prawn scandal of Qingdao in the 2015 National  Day Holiday, not only violates the principle of integrity  management, but also seriously damages the image of  Qingdao──World Famous Tourist City. This study applies  image repair strategies to Qingdao municipal government  departments’ attempt to restore its damaged image in crisis  communication. Through a discourse analysis, it is found  that the government departments mainly adopt the following  strategies: denial, evasion of responsibility  (defeasibility), reduction of offensiveness (bolstering,  compensation), corrective action and mortification. Then we  evaluate the effectiveness of this image repair effort.},
      url = {http://ageconsearch.umn.edu/record/257320},
      doi = {https://doi.org/10.22004/ag.econ.257320},
}