@article{Colantuoni:257244,
      recid = {257244},
      author = {Colantuoni, Francesca and Rojas, Christian},
      title = {Heterogeneous behavior, obesity and storability in soft  drink consumption: A dynamic demand model},
      address = {2013-08-04},
      number = {325-2017-954},
      pages = {35},
      year = {2013},
      abstract = {In this paper we applied a dynamic estimation procedure to  inves-tigate the role of obesity on the demand for soda.  The dynamic model accounts for storing behaviors, and  allowed us to study price sensitiv-ity as well as sale  sensitivity of soda consumers. By matching store level data  to obesity data, we considered the effect of obesity rates  on soda demand. We found that higher obesity rates were  associated with a higher attitude to anticipate future  needs and respond to sale prices. Conversely, according to  our results, a higher rate of obesity was also associated  to lower price sensitivity. We also considered how some  obesity predictors affected the demand for soda. Our results  contribute to the existing literature by raising important  elements to help establish correct policies to fight  obesity. For instance, our re-search suggests that a policy  intervention restricting the magnitude of sales would be  more successful than a tax increase in modifying the  behavior of obese consumers.},
      url = {http://ageconsearch.umn.edu/record/257244},
      doi = {https://doi.org/10.22004/ag.econ.257244},
}