@article{Robert:257106,
      recid = {257106},
      author = {Robert, Szabo },
      title = {THE EFFECTS OF HEALTH TOURISM INVESTMENTS IN TOURISM  BUSINESSES IN THE NORTHERN HUNGARIAN REGION},
      journal = {APSTRACT: Applied Studies in Agribusiness and Commerce},
      address = {2017-04-28},
      number = {1033-2017-139},
      year = {2017},
      note = {DOI: 10.19041/APSTRACT/2016/4-5/6},
      abstract = {In my article I woud like to find answers for the question  how frequently and effectively the region’s business  leaders in Northern Hungary participated in various  development programs, as regards investments in health  tourism, what developments have been made mainly in the  area, what the positive effects of these developments were  in the life of businesses, whether the businesses (leaders)  feel successful, and how their success was manifested. I  carried out a questionnaire survey among enterprises. From  the data I calculated mean, SD and spectrum and examined  the crosstab correlations as well, and the Cramer’s V  associate coefficient and Contingency coefficient. The  results of the correlation tests could be summarised as the  following: According to the survey, the number of the  medium-sized enterprises being involved utilised a  significant proportion of their development funds, compared  to the micro and small enterprises. Although the idea of  spas winterizing their pools was not considered an  important development, both the adventure and wellness  elements were important for the construction of thermal  baths. In the case of hotels, the expansion of wellness  elements and other additional services together with the  development of marketing activities played an important  role. Besides the positive business publicity, enterprises  see the positive effects of the investment in the increase  of their income; the success can be the result of the  adequate supply of components, the professional management  and that of positive image.},
      url = {http://ageconsearch.umn.edu/record/257106},
      doi = {https://doi.org/10.22004/ag.econ.257106},
}