The article Development of Economic Culture in terms of regional differentiation of rural areas relates to the issue of individualisation of development policies in the area of creating economic culture. Pointing to the nature and significance of economic culture as a factor of economic development, the author advocates a focus on some of the support instruments in order to influence its shape, taking into account Polish regional differences. The article uses the achievements of economic and sociological research based on the methodology of desk research and the use of its own research achievements.