@article{YU:253990,
      recid = {253990},
      author = {YU, Yi and MEI, Xingxing},
      title = {Brand Construction of Agricultural Enterprises: A Case  Study of Hubei Hanway Ecological Agriculture Group},
      journal = {Asian Agricultural Research},
      address = {2016-12},
      number = {1812-2016-144781},
      pages = {6},
      year = {2016},
      abstract = {Brand construction of agricultural enterprises is a  fundamental path for industrialized development of  agriculture, an essential measure for increasing  agricultural efficiency and farmers’ income, and also an  effective approach for development of agricultural  modernization. Effective carrier of brand construction is  agricultural enterprise. However, at present, there are  problems of weak awareness of most agricultural  enterprises, low science and technology content of products  of agricultural enterprises, lack of carrier for brand  construction, and imperfect mechanism of survival of the  fittest brand. On the basis of successful experience of  Hubei Hanway Ecological Agriculture Group, this paper came  up with theoretical conception for brand construction of  agricultural enterprises in China from raising social  recognition of brands, increasing science and technology  content of brand products, improving management and control  of quality and safety of brand products, and cultivating  effective carrier for brand construction.},
      url = {http://ageconsearch.umn.edu/record/253990},
      doi = {https://doi.org/10.22004/ag.econ.253990},
}