@article{Isaac:253510,
      recid = {253510},
      author = {Isaac, W.A. and St. Martin, C. and Singh, M. and  Wuddivira, M. and Mlambo, V.},
      title = {ENGAGING AGRI-BUSINESS STUDENTS: CHALLENGES AND  OPPORTUNITIES FOR STUDENT OPERATED BUSINESSES},
      address = {2013},
      number = {537-2016-38566},
      pages = {14},
      year = {2013},
      abstract = {Engaged students are committed and more likely to continue  their university studies. This paper details an  experiential first-year practical skills course designed  for students pursuing Bachelor's degrees in Agribusiness  Management and General Agriculture. The programme enables  students to develop real products and services to sell on  an organized sales day and food preparation event. In the  course, students participate as producers, consumers and  agri-business entrepreneurs using a supply chain approach -  allowing them to understand the linkages from production to  consumption. The current paper explores the effectiveness  of this experiential assessment in terms of its ability to  engage students. Semi-structured questionnaires were used  to assess students' engagement for 203 students during  2011-2012. Comparing student engagement to a traditional  lecture course, the results suggest that the use of events  such as the sales day and food preparation exercise is  capable of engaging students. The results of the assessment  suggested that more active learning and collaboration,  through more academically challenging activities, permits  more student-faculty interaction than a traditional  lecture-based course. The course structure outlined in this  paper permits the dynamics of a live marketing environment,  which can be introduced into the classroom to permit higher  quality learning. Practical advice for educators seeking to  design and implement engaging pedagogy is also provided.},
      url = {http://ageconsearch.umn.edu/record/253510},
      doi = {https://doi.org/10.22004/ag.econ.253510},
}