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Abstract
Mathematical programming models are commonly used to approach decision making in
livestock farms. The majority of these models assume gross margin maximisation as the
sole objective of farmers. In this study an alternative multicriteria model is built to test
the hypothesis of the multiplicity of the objectives of Greek sheep farmers. A farm
typology is constructed to account for diversified farm structures and a non-interactive
methodology is used to elicit the utility function of farmers. The results of the analysis
indicate that the multicriteria model allows for a better representation of the farms,
compared to the gross margin maximisation model.