@article{vanDam:250219,
      recid = {250219},
      author = {van Dam, Ynte K. and van Trijp, Hans CM},
      title = {INTERVENTIONS TO ENCOURAGE SUSTAINABLE CONSUMPTION},
      journal = {APSTRACT: Applied Studies in Agribusiness and Commerce},
      address = {2016-10},
      number = {1033-2016-84311},
      series = {10},
      pages = {8},
      year = {2016},
      abstract = {Sustainable consumption is hampered by a discrepancy  between consumers’ attitudes and their actual behaviour in  the market
place. Psychological construal level theory  provides an explanation for the attitude to behaviour gap  as a motivational conflict between high
and low level of  mental construal. Based on self-determination theory it is  argued that this motivational conflict presupposes  extrinsic motivation
for sustainable behaviour. Based on  self-regulatory styles, the present paper identifies and  illustrates four types of intervention strategies
that can  cater for extrinsic motivation for sustainable development  among light users. The underlying mechanisms of these  interventions suggest
that the transition from external to  internal regulation is catalysed by social feedback.},
      url = {http://ageconsearch.umn.edu/record/250219},
      doi = {https://doi.org/10.22004/ag.econ.250219},
}