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Abstract
Every innovation is targeted towards adoption; a process which involves several levels of
risks. Bio-fortified Vitamin A cassava variety is an innovation targeted not only to solve the
yield of farmers but to increase the nutritional intake of Nigerian household. The research
specifically seeks to investigate; the risks involved in the adoption of vitamin A cassava
variety; the risk attitude of cassava farmers; and the factors that affect farmers risk attitude to
the production of vitamin A cassava. 4-stage random sampling procedure was used to
primarily select 240 farmers; descriptive statistics, Likert scale, Safety first utility approach
and ordinary least square regression model were the tool of analysis. The study revealed that
risks involved in adoption of the cassava variety include animal invasion, price fluctuation,
and poor storage facilities. Majority of the farmers 88.3% are risk neutral, only 16% are risk
takers; it also revealed that age, income from other activities and estimated annual income are
the determinants of risk attitude. It is therefore recommended that; effort should be geared
toward making adequate vitamin A bio-fortified cassava varieties available to young farmers;
grazing reserved should be provided to reduce the risk and effort should be intensified to
reduce price volatility for improved products