@article{Eftekhari:246096,
      recid = {246096},
      author = {Eftekhari, Atena and Borimnejad, Vali},
      title = {Analysis of Marketing Strategies in Dairy Processing  Industries in Hamedan Province},
      journal = {International Journal of Agricultural Management and  Development (IJAMAD)},
      address = {2014},
      number = {1047-2016-85532},
      year = {2014},
      abstract = {As the conditions in the market and in the world of  work
and commerce gets more complicated, this requires  correction,
improvement and also updating marketing  attitude
among manufacturers and marketers. It is an urgent  requirement
to choose and determine strategies in order to  achieve the objectives.
Strategy means the comprehensive  and main plan in
manufacturing unit revealing the way it  achieves the goals.
On the other hand, as processing  inducts toward market, the
rate of wastage (losses)  reduces. This Study concerns processing
industries and  finding suitable important strategies. Toward
this end,  present study seeks to investigate the market and  the
strategies of marketing in processing industries. The  society
under study in this investigation consists of  producers, retailers
and the consumers of dairy processing  industries in Hamedan
province. The data required for this  study are connected using
three groups of questionnaire.  Mreover, factor analysis and
structural equation modelling  have been used as the statistical
method of the  investigation. The output of Lisrel and Amos
softwares are  used to study the variables. The common  marketing
strategies are defined in results section and  each one is compared
with prefent conditions of dairy  processing industry market in
Hamedan province, and  acceptable and unacceptable marketing
strategies are  assigned separately. In the end, several  recommandations
are presented for using strategies and  conducting
future investigations},
      url = {http://ageconsearch.umn.edu/record/246096},
      doi = {https://doi.org/10.22004/ag.econ.246096},
}