Occurrence of cattle disease known as Bovine spongiform encephalopathy (BSE) has caused great fluctuations in production and consumption of beef meat in the European Union. Croatia does not have enough cattle to meet demands of domestic market. However, there is not one case of BSE in cattle reported in Croatia to date. This fact can be used as an advantage on the beef meat market, presupposing that Croatia has implemented quality programs to increase number of cattle. Research results show that 70% of examinees consume beef at least once a week up to several times a month, and 70.5% have not reduced beef consumption after the disease occurred.