The European farm model is aimed at stimulating and facilitating multifunctional agriculture. This paper presents the results of research into the factors determining the adoption of multifunctional activities. In the paper survey results from 495 farms, spread all over the Netherlands, were used. Binomial logit models were estimated for multifunctional activities in general and four specific activities. Trust in the government is an important explaining factor for participation in nature conservation and recreation, however, less important for services and selling products. Location of the farm is important for nature conservation, services, and recreation. Attitude variables are particularly important for participation in nature conservation and day and stay recreation.