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Abstract
Our contemporary time frame, based upon fundamental reasons stands
witness that among practical human activities the primate is imbedded within
Economics. Human economic activities, influenced by technical and technological
developments lead towards the metaphysical synthesis of the unquestionable logic
of capital. Thus emerges the need for interposition of business ethics in this
contemporary logic of capital. That interposition is achieved through: moral
maxims, moral standards and moral codex. However, in order for this to be
conceptualized it is necessary to fundamentally define the concept itself, subjectmatter
and the purpose of business ethics as a distinct branch of ethics belonging to
the field of philosophy.
Business ethics explores the fundamental basis, sources and roots of moral
values, as well as the criterions and instruments of moral judgments and
ponderation within the business world in an effort to shad light on a meaning of
developed solutions of moral dilemmas and conflicts that come about as a result of
human activities in cooperation, and interaction with the other subjects of economic
system.
Instruments of business ethics include: moral maxims and moral standards
situated in codex of moral endeavor which influence human subjects to act in
accordance with duties.
Application of ethical codex, and within it imbedded maxims and standards,
is of essential importance for future productive positioning of agro-business
corporations, with the special emphasis on international market operations. The
drive towards the achievement of the fundamental minimum of food security, as
well as towards the fulfillment of the ever increasing regulative standards and rules
related to food safety and the preservation of living conditions are not a mire form
of non-tariff protection of domestic producers, but are essentially a result of the
concern of the macroeconomic decision-makers in relation to the future of the
nation.