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Abstract
Privatisation and European integration offer new possibilities for
regional development in Serbia. In this process it is a factor of crucial importance
to determine the goals, serving a long-range, sustainable socio-economic
development as well as the formation of a wide –range consensus between the key
actors. The article shows the possibilities of application of a multi-actor model for
determination of basic strategic objectives and coalitions between key players on
example of Northern Vojvodina. The results prove the importance of application of
sophisticated decision support systems, based on collective wisdom; highlight the
importance of system-based approach in rural development; and prove the role of
info-communication sector in upgrading of attractiveness of capital –involvement
in rural areas.