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Abstract
Scientific and technological development has spurred large-scale food
production, thus enabling a solution, although partial, to one of the biggest global
problems of modern civilization – food shortage. Nevertheless, it has been shown
that chemicalization and mechanization of agriculture lead to multiple negative
environmental impacts and that overuse of pesticides and artificial fertilizers is
detrimental to human health. Bearing in mind both local and global tendencies
towards necessary ecologization of agriculture in keeping with the generally
accepted development model – sustainable development – and acknowledging the
opinion that ecological awareness is the basis for avoidance of high-risk activities
and mitigation of existing environmental issues, the paper presents data obtained
through empirical research pertaining to certain aspects of ecological awareness in
individual farmers of the Jablanički County. Based on these data, we concluded
that ecological awareness in this part of the population is partially developed.