@article{Radojevic:245096,
      recid = {245096},
      author = {Radojevic, Predrag D. and Marjanovic, Darko},
      title = {COMPETIVINESS OF SERBIAN FOOD INDUSTRY IN PRODUCT AND  PACKAGE DESIGN},
      journal = {Economics of Agriculture},
      address = {2011},
      number = {297-2016-3893},
      year = {2011},
      abstract = {This paper is an attempt to indicate on one of the options  for strengthening
the competitiveness of the domestic food  industry. This possibility is founded in
the recognition of  product design and packaging as an important factor  in
competitiveness. In order to determine the extent to  which food industry in Serbia
believe that the product  design and packaging is a factor of competitiveness,  a
research was undertaken. The basic hypothesis in research  was that the reason for
bad competitiveness may be  conservative attitude towaed design,  insufficient
investment and lack of incentives. The  research included the perception of design
as a factor of  competitiveness, the practice of food industry in this  field, and
comparation of this data with data from other  industries. Data collected by the
empirical research  enabled the confirmation of the basic hypothesis. They  also
gave the recommendations that the enterprises in food  industry and creators of
development strategies and  economic policies should pay special attention on
product  design and packaging if they want to improve the  competitiveness.},
      url = {http://ageconsearch.umn.edu/record/245096},
      doi = {https://doi.org/10.22004/ag.econ.245096},
}