@article{Balmann:245072,
      recid = {245072},
      author = {Balmann, Alfons and Chatalova, Lioudmila and Valentinov,  Vladislav and Gagalyuk, Taras},
      title = {When Growth Obliges: Social Responsibility of Farms in  Light of the Technological Treadmill},
      address = {2016},
      number = {717-2016-48710},
      series = {149th EAAE Seminar ‘Structural change in agri-food chains:  new relations between farm sector, food industry and retail  sector’, Rennes, France, October 27-28, 2016},
      pages = {12},
      year = {2016},
      abstract = {The agricultural sector in Germany, in the EU, and other  industrialised countries remains in the spotlight of  controversial societal debates that testify to an advancing  alienation between modern agriculture and society. Key  issues include animal welfare, environmental externalities,  industrialisation of agricultural production, and  extinction of family farms. As higher animal welfare or  environmental standards are requested by society, the  respective agricultural debates take on ideological tenors.  The present paper addresses of the legitimacy of and the  need for supporting the agricultural sector. We ask to what  extent the existing economic conditions allow the  agricultural sector on the one hand to benefit from  agricultural innovations and on the other hand to meet  societal expectations. The analysis builds on two concepts:  the agricultural treadmill theory, which assumes the  agricultural sector to be under a permanent economic  pressure, and the concept of corporate social  responsibility, which presumes that firms have an interest  to comply with societal expectations. We describe and  analyse the internal mechanisms of these concepts  theoretically and conceptually. We then discuss  opportunities which may help to overcome the increasing  alienation of agriculture and society.},
      url = {http://ageconsearch.umn.edu/record/245072},
      doi = {https://doi.org/10.22004/ag.econ.245072},
}