@article{Vlahovic:244943,
      recid = {244943},
      author = {Vlahovic, Branislav and Radojevic, Vuk and Zivanovic,  Ivana},
      title = {RESEARCH ON CONSUMER ATTITUDES OF ORGANIC FOOD CONSUMPTION  IN SЕRBIA},
      journal = {Economics of Agriculture},
      address = {2011},
      number = {297-2016-3877},
      year = {2011},
      abstract = {In this paper authors research consumer attitudes about  the purchase and
consumption of organic food in the  Republic of Serbia. The aim of this research is
to identify  main factors that influence on demand for organic  agricultural
products.Three quarters of respondents are not  familiar with the law on organic
food.Requires a  significant consumer education in this direction in order  to better
inform and increase demand. The largest  proportion of respondents (40%) have
confidence in domestic  organic products, which is a good basis to increase  supply
in the market. The largest number of interviewed  persons buy organic agricultural
products at the markets  (40%), it is observed declining importance of  the
specialized shops, so-called "organic" food shops. Half  of respondents believe that
organic agricultural products  have a high price, which is a significant limiting
factor  of increasing demand and consumption. Almost half of  respondents are
willing to pay more to purchase organic  products. Three quarters of respondents
consider that  organic products are "healthy" nutrition, which also should  represent
an additional motivation for the growth of their  consumption. The results indicate
that consumer awareness  of organic food is not yet developed and built. Also,  the
market for organic food is still not sufficiently  developed. It is necessary to extend
the range of products  from organic agriculture and food industry, to have  a
continuous supply and to develop appropriate marketing.  With good information
and education of consumers  consumption can be upgraded to a higher level.},
      url = {http://ageconsearch.umn.edu/record/244943},
      doi = {https://doi.org/10.22004/ag.econ.244943},
}