@article{Caracciolo:244704, recid = {244704}, author = {Caracciolo, Francesco and D’Amico, Mario and Di Vita, Giuseppe and Pomarici, Eugenio and Dal Bianco, Andrea and Cembalo, Luigi}, title = {Private vs. Collective Wine Reputation}, journal = {International Food and Agribusiness Management Review}, address = {2016-08-15}, number = {1030-2016-83139}, series = {Volume 19}, pages = {20}, month = {Aug}, year = {2016}, note = {The IFAMR is published quarterly my IFAMA. For more information visit: www.ifama.org.}, abstract = {Using a hedonic pricing model, this paper investigates the pricing implications of two broadly defined wine reputation strategies: private and collective. While the former consists of an individual quality differentiation strategy relying on an individual wine producer's own reputation, the latter mainly relies on the reputation of a group of wineries belonging to a particular geographic denomination. To this aim, wine purchases made by a nationally representative panel of Italian households were analyzed. Estimates based on quantile regression reveal that the effects of the two reputation strategies (private and collective) have a different weight according to the price segment of the wines in question. While private reputation plays a major role in both low and high priced wines, collective reputation in terms of geographical designations seems especially important for high priced wines.}, url = {http://ageconsearch.umn.edu/record/244704}, doi = {https://doi.org/10.22004/ag.econ.244704}, }