@article{Alvarez:244626,
      recid = {244626},
      author = {Alvarez, Antonio and Garcia-Cornejo, Beatriz and  Perez-Mendez, Jose A. and Roibas, David},
      title = {Diversification in Spanish Dairy Farms: Key Drivers of  Performance},
      journal = {International Food and Agribusiness Management Review},
      address = {2016-08-15},
      number = {1030-2016-83111},
      series = {Volume 19},
      pages = {26},
      month = {Aug},
      year = {2016},
      note = {The IFAMR is published quarterly my IFAMA. For more  information visit: www.ifama.org.},
      abstract = {Recent downward trends in milk prices and the abolition of  European Union (EU) milk production quotas have raised  questions among Spanish farmers exploring whether  diversification initiatives are profitable. The objective  of this paper is to provide empirical evidence measuring  the financial performance of value-added dairy farm  ventures. The study analyzes forty-nine farms in Northern  Spain that have diversified activities through milk  commercialization and related niche products. Data  collected through in-depth interviews with farmers shows  that knowledge management, management control systems (MCS)  and a differentiated value proposition for customers  positively affect performance. Contrary to what is  expected, networks and the technological level of the  ventures (innovation of the production process and the use  of IT systems) do not assure positive performance  outcomes.},
      url = {http://ageconsearch.umn.edu/record/244626},
      doi = {https://doi.org/10.22004/ag.econ.244626},
}