@article{Schulze-Ehlers:244531,
      recid = {244531},
      author = {Schulze-Ehlers, Birgit and Purwins, Nina},
      title = {Does having a Choice make a Difference? Market Potential  of the Animal Welfare Label in Germany},
      address = {2016-05},
      number = {1024-2016-81914},
      pages = {7},
      year = {2016},
      abstract = {This paper investigates the effects of the introduction of  a specific animal welfare label on consumer decision making  when shopping for pork. Based on two empirical studies, we  analyze whether substitution effects between organic,  regional, and animal welfare products have to be expected  under current market conditions. Our results show that  persons with preference for animal welfare decide  significantly more often for the animal welfare or the  organic product, not for local, and that organic heavy  buyers do not differ from rest of sample with respect to  animal welfare or local choice. The animal welfare label as  stand-alone selling proposition may be too weak to create  value added. Based on the examination of interaction terms,  we find that organic does not gain by combination with an  animal welfare label, whereas regional labels are not  associated yet with animal welfare and would profit more by  including an additional informational cue. We tentatively  conclude that animal welfare programs should be embedded in  regional marketing programs.},
      url = {http://ageconsearch.umn.edu/record/244531},
      doi = {https://doi.org/10.22004/ag.econ.244531},
}