@article{Momanyi:243443,
      recid = {243443},
      author = {Momanyi, Denis},
      title = {Analysis of the Marketing Behavior of African Indigenous  Leafy Vegetables Among Smallholder Farmers in Nyamira  County, Kenya},
      address = {2016-01},
      number = {634-2016-41479},
      pages = {85},
      year = {2016},
      note = {A Thesis Submitted to the Graduate School in Partial  Fulfilment for the Requirements
of the Award of the Master  of Science Degree in Agricultural and Applied Economics of  Egerton University. Advisors: Prof. Job Kibiwot Lagat (PhD)  and Dr. Oscar Ingasia Ayuya (PhD)},
      abstract = {The African Indigenous Leafy Vegetables (AILV)  agricultural sub-sector in Kenya has in recent times gained  considerable prominence and attention. A diverse number of  studies have underpinned the role it can play in improving  the economic standing of smallholders, while playing an  imperative nutritional role in the diets of many consumers.  Stemming from
increased awareness on the rise of various  lifestyle illnesses and crusaders championing for healthy  eating habits, the demand of AILV, as healthier dietary  alternatives, has been gradually on the rise. However, the  socioeconomic and institutional factors that influence  market participation and the effect of choice of market  packages on AILV income are still not clear. Therefore, the  main objectives of the study were: to characterize the  socio-economic attributes of AILV farmers; to determine  factors influencing households’ market participation  behaviour; and to identify the combination of market  outlets that deliver the highest payoffs (income) to  farmers. The study was based on data collected from a  sample of 254 households drawn from Nyamira North  Sub-County in Nyamira County. A multistage  sampling
procedure was used to arrive at the sample, with  semi structured questionnaires employed as the research  instrument to collect qualitative and quantitative data  through face to face interviews. The determinants of market  participation behaviour among smallholders was estimated by  an ordered probit model, while the combination of market  outlets that delivered the highest payoffs (income) to  farmers employed a multinomial endogenous switching  regression. SPSS and STATA software were used for data  analysis and management. Findings revealed that marketing  experience, land ownership, households’ food  selfsufficiency, contractual marketing, access to credit  and extension services significantly
influenced the regimes  in which smallholders participated in markets. Further,  using market packages that contained urban market outlets  led to higher incomes among smallholders. It is not enough  that farmers merely participated in markets, rather they  should participate in markets profitably as net sellers.  Identifying the specific challenges and requirements that  are unique for each market regime (net sellers, autarkic  and net buyers) through proper targeting and screening of  farmers is necessary. Here, equipping extension workers  with the ability to address the specific needs of each  group is recommended. Urban markets, in isolation as well  as in market packages, were clearly shown to offer higher  incomes in actual and counterfactual scenarios. Improving  the condition of roads linking urban markets to producers  could potentially reduce transportation costs of accessing  such urban markets. This could go on to encourage the use  of urban markets among farmers, who stand to gain better  income and gradually fish themselves out of poverty traps.},
      url = {http://ageconsearch.umn.edu/record/243443},
      doi = {https://doi.org/10.22004/ag.econ.243443},
}