@article{SokolovMiladinovic:241030,
      recid = {241030},
      author = {Sokolov Miladinovic, Svetlana and Cuzovic, Djordje},
      title = {PARTNERSHIP OF TRADE AND MANUFACTURERS IN THE DEVELOPMENT  OF TRADEMARKS},
      journal = {Ekonomika, Journal for Economic Theory and Practice and  Social Issues},
      address = {2015-12-31},
      number = {1350-2016-107398},
      pages = {12},
      month = {Dec},
      year = {2015},
      abstract = {Trademarks are increasingly gaining in importance in  modern business conditions, as evidenced by an increased  market share of products with the trademark in some  countries. Development of trademarks requires cooperation  between manufacturers and trade. The research subject of  this paper focuses on trademarks, as a result of a  partnership between trade and manufacturers. The starting  hypothesis in this paper is that the development of a  trademark has its advantages both for manufacturers and for  the trade. This hypothesis will be tested on the basis of  available theoretical and empirical data on the development  of trademarks, through a partnership between trade and  manufacturers.},
      url = {http://ageconsearch.umn.edu/record/241030},
      doi = {https://doi.org/10.22004/ag.econ.241030},
}