@article{Mark:240695,
      recid = {240695},
      author = {Mark, Tyler B. and Griffin, Terry W. and Whitacre, Brian  E.},
      title = {The Role of Wireless Broadband Connectivity on ‘Big Data’   and the Agricultural Industry in the United States and  Australia},
      journal = {International Food and Agribusiness Management Review},
      address = {2016-06-15},
      number = {1030-2016-83150},
      series = {Volume 19},
      pages = {14},
      month = {Jun},
      year = {2016},
      note = {The IFAMR is published quarterly my IFAMA. For more  information visit: www.ifama.org.},
      abstract = {Big Data has the potential to change the fabric of  agriculture as we know it today; but only with wireless  connectivity sufficient to employ telematics and other  precision agricultural technologies. The primary focus of  this paper is on data transfer, specifically as an enabling  technology to precision agriculture. Limited wireless  internet connectivity impedes the full utilization and  effectiveness of precision agricultural practices and  subsequent agricultural big data system. These failures  lead to potential differentiation of farmland values; those  fields with adequate wireless connectivity commanding a  premium. In the absence of wireless data transfer for  download and upload, precision agriculture technologies  such as telematics cannot be utilized efficiently.  Improving wireless connectivity is a primary driver of the  adoption of big data. Increased connectivity could also  intensify the adoption of precision agricultural  technologies leading to input cost savings and decreased  input usage.},
      url = {http://ageconsearch.umn.edu/record/240695},
      doi = {https://doi.org/10.22004/ag.econ.240695},
}