We have analyzed the food consumption patterns and then estimated consumption elasticities for Urban Punjab. For this purpose we used LA-AIDS model specification by forming ten food groups using HIES 2013-14 data and applied seemingly unrelated regression (SUR). We found that, people of Pakistan with the passage of time consuming less amount of wheat and wheat flour, it may be due to the shifting towards fast foods and other substitutes such as rice, corn, and backing flour. Our study suggest that, urbanization and exclusion of the livestock from the main cities may be a threat to food security. Appropriate measures must be taken by the Government to ensure the food availability and to keep the prices smooth.