The study examined the impact of selected socioeconomic factors on asset building. Using a questionnaire, data were obtained from a convenience sample of 204 participants from several Alabama Black Belt Counties, and analyzed using descriptive statistics and logit analysis. The results showed that a majority (64%) was willing to participate in an asset building program. Of this, an overwhelming majority (at most 70%) wanted to set up a small business; further their education, or purchase a home. In addition, one socioeconomic factor, age, had a statistically significant (p = 0.016) effect on willingness to participate in an asset building program. Consequently, it was recommended that policies and programs that encourage participation in asset building be put in place for residents in the study area, focusing on age as a key factor, among others, to improve wealth. Critical resources to use in this effort are the community-based organizations, and research institutions.