Changing demographics in rural and urban North Dakota have provided both opportunities and challenges for rural communities. Cass County boasts the state's largest and fastest growing urban center, but the impact of the county's growth extends beyond the Fargo-West Fargo city limits. Towns like Casselton, Horace, and Kindred have experienced substantial changes not only in the number of residents, but also in the composition of households and their business and service needs and preferences. To address these questions, the Rural Cass County Business and Services Preference Survey was designed to identify and quantify residents' perceptions on a variety of issues. This report details respondents' perceptions on quality of life issues, business and service patronization, as well as describes some basic demographic characteristics of rural Cass County residents.