@article{Vassalos:235872,
      recid = {235872},
      author = {Vassalos, Michael and Gao, Zhifeng and Zhang, Lisha},
      title = {Who are the CSA Consumers and how to Promote CSA to more  Consumers?},
      address = {2016-05-25},
      number = {333-2016-14657},
      pages = {18},
      month = {May},
      year = {2016},
      abstract = {Data from a national online survey, in conjunction with a  probit and an ordered probit formulations are utilized to  investigate the impact of: i) demographic characteristics,  ii) lifestyle preferences, and iii) different information  outlets, on the probability that a consumer is a CSA  member, or, considers joining a CSA arrangement. The  results indicate that while demographic characteristics do  not affect the probability that a consumer is currently a  CSA member, they have a statistically significant impact on  the probability that a responder will join a CSA  arrangement in the future. Lifestyle preferences had a  statistically significant impact on both the probability  that: i) a consumer is currently a CSA member and/or ii) is  considering to join a CSA in the future. From the  information outlets examined only word of mouth and online  sources influence the probability that a consumer will join  a CSA in the future. These findings may have important  implications regarding the marketing strategies employed by  CSA farm managers},
      url = {http://ageconsearch.umn.edu/record/235872},
      doi = {https://doi.org/10.22004/ag.econ.235872},
}