000235512 001__ 235512
000235512 005__ 20210819131402.0
000235512 0247_ $$2doi$$a10.22004/ag.econ.235512
000235512 037__ $$a333-2016-14826
000235512 041__ $$aeng
000235512 245__ $$aSocietal Context and Its Impact on Demand for New Products: the case of grapefruit in South Korea
000235512 260__ $$c2016
000235512 269__ $$a2016
000235512 300__ $$a32
000235512 336__ $$aConference Paper/ Presentation
000235512 490__ $$aP9378
000235512 520__ $$aThe average grapefruit consumers in South Korea first consumed the fruit within the past four years.  Marketing growth and development have led to increased imports of grapefruit in South Korea.  This study investigated factors influencing grapefruit consumption experiences and consumption patterns after initial consumption, focusing on social context, and further divided by physical and social context.  Survey results showed that approximately 80% of consumers have consumed fresh grapefruit.  Physical contexts such as living area and accessibility of fresh grapefruit were important for consumption experiences, but social facilitation such as having family and peers who like grapefruit were significantly related to repeated consumption.  The popularity of grapefruit (boom) influenced not only grapefruit consumption experiences but repeated and returned consumption. Taking prescription medication was a barrier for trying grapefruit, and health conscious consumers were more likely to have stopped consuming grapefruit, which may raise a potential issue of grapefruit-medication interactions in the South Korean market in the future, as has happened in the U.S. and Japan.
000235512 546__ $$aEnglish
000235512 650__ $$aFood Consumption/Nutrition/Food Safety
000235512 650__ $$aInstitutional and Behavioral Economics
000235512 650__ $$aMarketing
000235512 6531_ $$aSocial Context
000235512 6531_ $$aNew Products
000235512 6531_ $$aGrapefruit
000235512 6531_ $$aSouth Korea
000235512 700__ $$aKim, Hyeyoung
000235512 700__ $$aHouse, Lisa A.
000235512 773__ $$d2016
000235512 8564_ $$9b93f20a2-27f4-4d85-9b18-7aeba1997823$$s773500$$uhttps://ageconsearch.umn.edu/record/235512/files/AAEA_title%20page_GF_SouthKr.pdf
000235512 887__ $$ahttp://purl.umn.edu/235512
000235512 909CO $$ooai:ageconsearch.umn.edu:235512$$pGLOBAL_SET
000235512 912__ $$nSubmitted by Hyeyoung Kim (kim1978@ufl.edu) on 2016-05-23T15:17:18Z
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  Previous issue date: 2016
000235512 913__ $$aLicense granted by Hyeyoung Kim (kim1978@ufl.edu) on 2016-05-23T15:13:29Z (GMT):

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000235512 980__ $$a333
000235512 982__ $$gAgricultural and Applied Economics Association>2016 Annual Meeting, July 31-August 2, Boston, Massachusetts