TY  - CPAPER 
AB  - The average grapefruit consumers in South Korea first consumed the fruit within the past four years.  Marketing growth and development have led to increased imports of grapefruit in South Korea.  This study investigated factors influencing grapefruit consumption experiences and consumption patterns after initial consumption, focusing on social context, and further divided by physical and social context.  Survey results showed that approximately 80% of consumers have consumed fresh grapefruit.  Physical contexts such as living area and accessibility of fresh grapefruit were important for consumption experiences, but social facilitation such as having family and peers who like grapefruit were significantly related to repeated consumption.  The popularity of grapefruit (boom) influenced not only grapefruit consumption experiences but repeated and returned consumption. Taking prescription medication was a barrier for trying grapefruit, and health conscious consumers were more likely to have stopped consuming grapefruit, which may raise a potential issue of grapefruit-medication interactions in the South Korean market in the future, as has happened in the U.S. and Japan.
AU  - Kim, Hyeyoung
AU  - House, Lisa A.
DA  - 2016
DA  - 2016
DO  - 10.22004/ag.econ.235512
DO  - doi
ID  - 235512
KW  - Food Consumption/Nutrition/Food Safety
KW  - Institutional and Behavioral Economics
KW  - Marketing
KW  - Social Context
KW  - New Products
KW  - Grapefruit
KW  - South Korea
L1  - https://ageconsearch.umn.edu/record/235512/files/AAEA_title%20page_GF_SouthKr.pdf
L2  - https://ageconsearch.umn.edu/record/235512/files/AAEA_title%20page_GF_SouthKr.pdf
L4  - https://ageconsearch.umn.edu/record/235512/files/AAEA_title%20page_GF_SouthKr.pdf
LA  - eng
LA  - English
LK  - https://ageconsearch.umn.edu/record/235512/files/AAEA_title%20page_GF_SouthKr.pdf
N2  - The average grapefruit consumers in South Korea first consumed the fruit within the past four years.  Marketing growth and development have led to increased imports of grapefruit in South Korea.  This study investigated factors influencing grapefruit consumption experiences and consumption patterns after initial consumption, focusing on social context, and further divided by physical and social context.  Survey results showed that approximately 80% of consumers have consumed fresh grapefruit.  Physical contexts such as living area and accessibility of fresh grapefruit were important for consumption experiences, but social facilitation such as having family and peers who like grapefruit were significantly related to repeated consumption.  The popularity of grapefruit (boom) influenced not only grapefruit consumption experiences but repeated and returned consumption. Taking prescription medication was a barrier for trying grapefruit, and health conscious consumers were more likely to have stopped consuming grapefruit, which may raise a potential issue of grapefruit-medication interactions in the South Korean market in the future, as has happened in the U.S. and Japan.
PY  - 2016
PY  - 2016
T1  - Societal Context and Its Impact on Demand for New Products: the case of grapefruit in South Korea
TI  - Societal Context and Its Impact on Demand for New Products: the case of grapefruit in South Korea
UR  - https://ageconsearch.umn.edu/record/235512/files/AAEA_title%20page_GF_SouthKr.pdf
Y1  - 2016
T2  - P9378
ER  -