Gypsum use on cropland offers a number of potential benefits. We surveyed a sample of farmers to learn more about their experiences with gypsum. Respondents’ evaluations of gypsum suggest significant benefits in a number of areas related to soil fertility and condition, water management, and crop performance. Most estimated their gypsum use to be profitable, and their mean partial benefit to cost (B/C) ratio was 1.68. Benefits from gypsum usage were not instantaneous, but rather increased over time. Also, substantial off-farm benefits were likely realized with their gypsum use.