@article{Lemanowicz:233496,
      recid = {233496},
      author = {Lemanowicz, Marzena},
      title = {Rola reklamy telewizyjnej w kształtowaniu postaw  żywieniowych dzieci w wieku szkolnym},
      journal = {Roczniki (Annals)},
      address = {2015-12},
      number = {1230-2016-99874},
      year = {2015},
      abstract = {This article aims to define the role of TV advertising in  shaping nutritional habits of children aged
7-12 years and  also to identify what methods of persuasion are used by  television advertising to influence
consumer behavior among  children. A survey among 100 children aged 7-12 years was  carried out for
the purpose of achieving the aim of paper.  The results indicate that advertising has a significant  influence
on children’s consuming behavior, and what is  important the children through their behavior affect  the
food choices made by adults. Studies also confirm that  children spend too much daytime to watch TV.  This
phenomenon also applies to adults.},
      url = {http://ageconsearch.umn.edu/record/233496},
      doi = {https://doi.org/10.22004/ag.econ.233496},
}