000233480 001__ 233480
000233480 005__ 20250116160148.0
000233480 0247_ $$2doi$$a10.22004/ag.econ.233480
000233480 037__ $$a1230-2016-99869
000233480 037__ $$a1230-2016-100230
000233480 041__ $$apol
000233480 242__ $$aThe Role of Territorial Marketing in Socio-Economic Development of Local Communities
000233480 245__ $$aRola marketingu terytorialnego w rozwoju społecznogospodarczym środowisk lokalnych
000233480 260__ $$c2015-12
000233480 269__ $$a2015-12
000233480 270__ $$mwlodzimierz.deluga@tu.koszalin.pl$$pDeluga,   Włodzimierz
000233480 336__ $$aJournal Article
000233480 520__ $$aUndoubtedly territorial marketing (space marketing) has been recently one of the fastest growing areas
of marketing theory and practice. We can observe a significant increase in the activity of local authorities and
self-governments in the field of space marketing. In the paper the author presents the essence of territorial
marketing, emphasizing its evolution and its connection to various sectors of marketing knowledge. Attention
has also been drawn to the aims and objectives of territorial marketing in the local environment. To illustrate
the discussed issues, the author has indicated the practice of using territorial marketing to accelerate the
socio-economic development of local communities.
000233480 546__ $$aPolish
000233480 650__ $$aCommunity/Rural/Urban Development
000233480 650__ $$aMarketing
000233480 6531_ $$aterritorial marketing
000233480 6531_ $$astrategic goals
000233480 6531_ $$asocio-economic development
000233480 700__ $$aDeluga, Włodzimierz
000233480 773__ $$k6
000233480 773__ $$tRoczniki (Annals)
000233480 773__ $$j2015
000233480 8564_ $$9af1fa6c5-7020-434a-95cf-5a61cd9deb13$$s385743$$uhttps://ageconsearch.umn.edu/record/233480/files/17-6-Deluga.pdf
000233480 887__ $$ahttp://purl.umn.edu/233480
000233480 909CO $$ooai:ageconsearch.umn.edu:233480$$pGLOBAL_SET
000233480 912__ $$nSubmitted by Andrzej Woloszyn (andrzej@seria.com.pl) on 2016-03-25T09:14:55Z
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  Previous issue date: 2015-12
000233480 913__ $$aLicense granted by Andrzej Woloszyn (andrzej@seria.com.pl) on 2016-03-25T09:12:08Z (GMT):

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000233480 980__ $$a1230
000233480 982__ $$gPolish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistów Rolnictwa i Agrobiznesu (SERiA)>Annals>2015, Number 6