@article{Deluga:233480,
      recid = {233480},
      author = {Deluga, Włodzimierz},
      title = {Rola marketingu terytorialnego w rozwoju  społecznogospodarczym środowisk lokalnych},
      journal = {Roczniki (Annals)},
      address = {2015-12},
      number = {1230-2016-99869},
      year = {2015},
      abstract = {Undoubtedly territorial marketing (space marketing) has  been recently one of the fastest growing areas
of marketing  theory and practice. We can observe a significant increase  in the activity of local authorities and
self-governments  in the field of space marketing. In the paper the author  presents the essence of territorial
marketing, emphasizing  its evolution and its connection to various sectors of  marketing knowledge. Attention
has also been drawn to the  aims and objectives of territorial marketing in the local  environment. To illustrate
the discussed issues, the author  has indicated the practice of using territorial marketing  to accelerate the
socio-economic development of local  communities.},
      url = {http://ageconsearch.umn.edu/record/233480},
      doi = {https://doi.org/10.22004/ag.econ.233480},
}