The aim of the study was to assess the intellectual potential of rural society in the context of sustainable development. Author hypothesized that knowledge and skills are one of the fundamental factors to implement the concept of sustainable development, which is reflected in the documents of a strategic relevance. The study included Poland’s rural areas and the region of Lower Silesia. In the years 2002-2011 shown an increase in the share of rural population having an university degree or high school graduates. However, in the borough of Długołęka (year 2013) local community does not know what the concept of sustainable development is.